Selling jewelry online, the 8 essential things

Selling costume jewelry online, organization is essential

To maximize customer satisfaction and optimize the sales process, it is necessary to have the best tools available for each step, THECA online store is the right place where find all you want for selling fashion jewelry online:

1. a practical and functional jewelry tray organizer to arrange the jewels of each order to be fulfilled
2. a pair of jewelry handling gloves to treat the jewel with care when applying the price seal
3. a cleaning jewelry cloth to remove any imperfections before packing in the pvc bag with closure
4. secure lock jewelry we talk about in our blog How to use the plastic jewelry tags for online sale
5. reclosable poly bags to protect jewelry during shipping
6. a nice drawstring pouch for those buying jewelry for himself
7. fine Presentation boxes suitable for the purchase occasion, which can be for oneself or to make a gift to others, in which case the shopper is a must
8. finally a solid and resistant box, better if outside is free of logo, to send everything in complete safety

The world is moving and evolving very rapidly and with it the sale of online jewelry also changes. As we know, electronic commerce is increasingly widespread and concerns many very different sectors, including the luxury goods market.

E-commerce represents a huge opportunity for the luxury sector, which among other things has allowed many companies to survive during these months of global health emergency. The situation analyzed by the Altagamma Bain & Company Monitor on World Markets predicts that online sales of luxury goods will increase until 2025 also because adults have learned by necessity to use online in recent months and will therefore use it more spontaneously in the future while millennials already make a recurring use of it.

Online costume jewelry sales and marketing

The success of news media has opened new paths but also changed the pace in communication and customer approach strategies. Social with Instagram and Facebook, bloggers, vloggers and influencers, websites for jewelry store online but also business cards, a source of information, a tool to be found in the digital ocean. New means of communication means adopting a new language and changing reaction speed, it means changing marketing strategy and communication approach. It also applies to jewelry e-commerce.

Brands must therefore stimulate in customers the latent needs and the desire to purchase by approaching in a new and innovative way: using in parallel all the media useful to achieve the goal with an impeccable approach to customer satisfaction, with reliable payment systems, deliveries on time and much more.

The ultimate goal: to offer an unforgettable user experience to build customer loyalty and take advantage of word of mouth or rather, the word-of-mouse. In the jewellery online sale, the watchwords are attention and personalization.

In the e-commerce of jewelry shops online process it is possible to implement activities that make the customer feel unique and special, as if it were a 2-way dialogue exactly like in the physical store. In this way, the positive comments on social networks and on the web in general will act as a driving force for brand awareness and above all for the brand reputation of the brands.

Robusta corrugated postal box

The corrugated postal box of the Robusta series are made of solid corrugated cardboard and are ideal for online sales of jewelry thanks to the compact and resistant structure but also for the personalization features that distinguish them. These boxes are in fact personalized with your logo only on the internal flap while they are completely anonymous on the outside in order to guarantee the safety during the shipping and transport of your jewels sold online.

Take a look to our video tutorial How to pack your shipping box