Packaging eco friendly: harmony and awareness

The customer choice is based on eco-sustainable packaging

Circular economy, eco friendly packaging, environmentally friendly packaging: these are all terms that have entered forcefully and by right into the daily lexicon and to which it is appropriate to pay the utmost attention. The problem of environmental pollution and waste disposal is increasingly discussed and current and has awakened environmental awareness in companies, large and small, driven above all by consumers. In fact, it is the latter who increasingly require that everything that is produced has a minimum environmental impact and substantially contributes to a real green economic turnaround, to an all-round green packaging.

Environment friendly packaging if inspired by the principles of the Circular Economy, or an economic system that aims to reuse the various materials in subsequent production cycles, promoting recycling and minimizing the impact on the environment by reducing waste. In this logic, even the packaging must be studied and made with eco-sustainable materials so that they can be reused and recycled several times.

In the circular economy, sustainable packaging plays a fundamental role or rather, it has a double role. On the one hand, it responds to the original need to protect products from shocks, bad weather and theft during transport with the awareness that in reality the box has become a real strategic marketing tool aimed at communicating value and information on the brand and product. Read more The presentation box as a strategic factor in the shopping experience

On the other hand, it is defined as "the worst enemy" of the environment and the reason is easily understood: some packaging is destined to become waste immediately after use. Eco friendly packaging materials is today a decisive driver in influencing consumers' purchasing choices. In fact, it is estimated that for 41% of consumers, packaging is a fundamental element to pay attention to when evaluating a brand, its values ​​and its reputation on the market. For this reason, manufacturing companies are committed and investing more and more to study innovative solutions that can reduce the use of plastic and all polluting, toxic and non-recyclable materials.

If until a few years ago potential customers did not pay too much attention to the packaging of their purchases, now the sense of responsibility and awareness has grown exponentially. It is not a trend or a fashion, but a need felt by many people who are willing to buy (or at least reward) eco-sustainable, ethical and at the same time economically accessible products. Consumers feel the need to safeguard the planet and use products with low environmental impact, they reward companies that commit themselves to this and penalize those that do not make an effort to study innovative solutions capable of protecting the well-being of the planet.

It is no coincidence that ESSELUNGA has announced that by 2025 all its packaging will be environmentally friendly and will derive from renewable, recycled or certified resources. At THECA we are absolutely aware of the need to commit ourselves in a concrete way to eco-sustainability and we give our contribution with great and small attention.

Three examples for all:

1) All the packaging we use to deliver orders to our customers is designed to be as recycled packaging materials as possible and to facilitate disposal at the end of use: cardboard packaging, paper adhesive tape and biodegradable material as an internal filler to protect the products

2) The launch of the brand new eco packaging boxes Natural made WITHOUT

• solvents
• plastic
• Nickel
• paint
• printing inks
• polypropylene tapes

but WITH

• natural wood
• recycled paper
• ecological twine
• pure cotton
• branded printing

3) The collection new-entry, the Natural scented presentation boxes

We wanted to give a unique and exclusive touch to a presentation box that is already special in itself because it is made with 100% recycled paper and with a merino wool mobile insert that holds a secret: a bag of fragrant blue lavender flowers.
Lavender is a magical plant related to the goddess Venus; its meaning refers to love, success, luck and purification. The perfect box for packaging and shipping jewels sold online.
 
The legend that tells of the origins of these fragrant blue flowers has as its protagonist the Lavandula Fairy, with blue eyes and very blond hair.
Born and raised in the wilderness of the mountains, one day the fairy decided to change her life and look for a new place to live.
He took a book of landscapes and came across the valleys of Provence which at that time were arid and lifeless. Taken by despair, she began to cry and her tears stained the pages of the book with blue ... to undo the damage, the fairy tried to dry them, but her clumsy gestures had the opposite effect and her tears spread over the landscape of the whole Provence.

Discover the entire range of products in the Natural collection.
All recyclable and sustainable!