How we customize our products
Packaging as a strategic element
This applies to everyone, especially in luxury: packaging is a strategic element! It is essential to affirm the brand identity of the brand and to convey the history, values and distinctive characteristics of the brand.
The packaging of a luxury product must itself speak of value and elegance because its ultimate goal is to give an emotion, a feeling, a dream. Great attention must therefore be paid to factors such as the choice of materials, shape, colors and sizes as well as the ability to customize the package with your logo. The personalization of a presentation box is a crucial factor to which great attention must be paid.
This is why we have chosen to internally manage the various steps of study and customization of the product and have invested significant resources in the purchase of equipment to create our customers' logos, typically with the use of hot stamping and colour printing. In this way not only can we guarantee maximum reliability and speed in customization, but we are also able to offer some models with logo even with the purchase of small quantities.
In fact, unlike the common market practice that requires the purchase of large quantities in order to be able to hot print or colour, Theca customers can choose to customize their products even for quantities in the order of a dozen presentation boxes.
The hot printing
Hot stamping for a really precious logo
Among the most used and appreciated techniques for the personalization of presentation boxes we find hot stamping. The hot stamping process allows you to give your logo or text a metallic effect both in color and in texture, typically gold and silver, but bronze and copper can also be obtained.
Technically the hot printing it consists of a process that involves the deposition of a thin metal sheet called foil that is interposed between a cliché heated to a temperature between 100 and 170 ° C and the support we want to print, for example the presentation box. The application of the correct pressure at the right temperature and for an ideal time allows you to transfer a brilliant, precious and elegant logo to our presentation box. Hot stamping also guarantees excellent quality and excellent durability of processing, at an affordable price.
The color printing
Color printing: color fidelity for your logo
Among the most widespread and most used techniques to personalize the presentation boxes we find colour printing.
The colour printing process, also called four-color process, allows you to print your logo with the utmost respect not only for the graphics but also for the institutional colours of your brand. We are in fact perfectly aware of the value of the brand identity and of the importance of the perfect chromatic consistency of all the symbols and icons of reference of the brand in terms of recognition and notoriety.
The four-color process is the technique that allows you to reproduce and print an illustration in four colors, obtained by breaking down the image into the three primary colors: yellow, cyan and red to which black is added to improve the rendering of details and give the image a greater contrast effect.
Color printing for brand visibility and awareness
Any brand needs to work on its visibility and recognition, even and above all if we are talking about luxury and jewelry. That's why you should use color printing for your personalizations.
In fact, it becomes essential to work on the brand identity of the brand starting from the logo which, thanks to strategic choices such as font, size and colors, becomes the signature of every project, every product and any tool you use.
In the logo, the details are not details ... far from it. Only the signature that transmits the history, the values, the credibility of the brand.
This is why even the packaging of a luxury product must not talk only about value and elegance, but must also be able to be customized with your perfectly reproduced logo.
At Theca we have chosen to invest significant resources in the purchase of equipment to create customer logos internally using the best techniques on the market including, for example, color printing.
This choice allows us not only to guarantee maximum reliability and speed in customization, but also to offer some models customized with the logo even with the purchase of small quantities.
In fact, unlike the common market practice that requires the purchase of large quantities in order to print in color, our customers can choose to customize their products even for quantities in the order of a dozen boxes.