After sale as a marketing lever

after sale

The sale does not end when the customer walks out the door 

So the sale does not end when the customer walks out the door of your jewelry, far from it! That is the beginning of your relationship with the customer who finds a potential great opportunity in the after-sales service. The customer is the real asset of any brand and it is therefore essential to retain him, becoming his point of reference, his trusted consultant to turn to for a purchase but also a support or assistance service for watch repairs. Yes, because after-sales service is a long-standing and highly effective marketing strategy.

First and foremost, it must ensure that customers' needs and demands are met, thus creating loyal customers who trust you and stick with your brand for longer. Having a stable clientele is certainly more economically advantageous than the cost of finding new clients. In addition, good after-sales service guarantees positive word of mouth. A satisfied customer in turn brings acquaintances and, consequently, generates an economic return for the company. We can therefore conclude that after-sales services play a fundamental role in strengthening the bond between the brand and customers, generate profits and work as a communication tool in your favor.

For this reason, it is strategic not to underestimate the after-sales service and always have all the material available to best solve any of your customer's needs.

Pouches for jewelry, comfortable and elegant

You will surely have received an unexpected gift and after-sales assistance is a perfect opportunity to amaze your customer. Although it was a small thought, the only gesture of unexpected courtesy immediately raised the level of appreciation for the gift and, at the same time, for the giver. And if strategically the gift is a useful and practical object such as amphorae for jewels, the memory of the donor will constantly peep into your daily life. Because sometimes, it is precisely the detail that makes the difference.

The customer who brings you a precious object for a repair or for a simple cleaning, is entrusting you with something that is very important to him. He uses the foresight to return it in a simple but elegant jewelry drawstring pouch in double-flocked fabric, perhaps with an extra touch of class: personalization, with your hot-stamped logo. Your gift will surely be appreciated and will further enhance your image in the eyes of the customer.

Furthermore, the higher the quality and the aesthetic taste of your bag, the more often it will be used, whether it is to store watches and jewelry when the customer is traveling or to keep them in the bag in everyday life. A perfect way to make your logo visible and advertise yourself.

Bags for watches, practical and functional

The watch is a precious object whose value goes beyond the simple "measurement of time". It is an object of tradition and of great charm; for some it is an irreplaceable status symbol, for others a memory, an object that is handed down from generation to generation. We are talking about a great style accessory with a timeless charm, the perfect gift for an important birthday, an anniversary, but also for a Baptism, a Confirmation, the age of majority or graduation.

At the same time, the watch requires to be treated and stored with great care and attention to preserve the perfect synchrony of the movement and its components. In our range of products dedicated to watchmaking you will find everything you need, from the watch box to the watch display. You will also find an extremely practical and useful product for both you and your customer: the watch pouches. It is used to preserve the single watch in the best possible way, even better if together with the documentation that certifies its model and characteristics, especially when it is delivered to you for a repair it needs the appropriate repair envelopes for the indications of ordinary or extraordinary maintenance.

At the end of the after-sales service you can make a courteous and certainly appreciated gesture: return it to the customer in a practical and elegant bag, perhaps personalized with your logo.

Shopper for jewelry

Don't forget to deliver items in a nice jewelry gift bag, because jewelry shoppers are a timeless advertisement traveling around town with your name printed in plain sight.

Pubblicato il: 18 May 2024
Tag: About us